The publishing house “Initia Medien und Verlag” from Uelzen uses augmented reality as an innovative marketing tool.
In the new issue (11/12-2020) of the magazine “Die Neue Barftgaans – Das Magazin für in und um Uelzen” many pages have been enhanced with digital additional content using PAPER.plus. Wherever the Baarftgaans owl peeks around the corner, additional digital content is hidden that can be viewed with our PAPER.plus app.
All the reader has to do is download the free PAPER.plus app from the Google Play Store (Android) or App Store (IOS), select the provider “Inita Medien” in the app menu, and the journey of discovery can begin. What is hidden behind the individual motifs is very different and versatile: videos, additional information on the topic, a website…
Curious? Then take a look for yourself! Here you can view the current issue online and, in combination with our app, experience how print comes to life.