The advertising agency freischwimmer – established agency for communication and design from Hanau, has provided the current product brochure of Wohnforum Bülles with AR content in cooperation with ProcSet Media Solutions.
Wohnforum Bülles in Duisburg offers high-quality furniture and kitchens from international brand manufacturers. In the Wohnjournal 2019/2020 published by Bülles, the bridge between print and digital was perfectly built with PAPER.plus and the old tried and true was combined with the new.
Many of the products presented were expanded with PAPER.plus to include additional digital content. For example, for each image motif marked with the PAPER.plus symbol, buttons are displayed after scanning with the PAPER.plus app, which can then be used to call up additional digital information. This includes, for example, links to websites, supplementary image galleries, or interesting product videos.
A special highlight are the videos that are displayed directly in the product image. The static image suddenly comes to life, and the reader can experience the displayed objects from completely different perspectives in this way.
For more than 18 years, the freischwimmer advertising agency has been committed with heart and soul, creativity and know-how to turn advertising presentations into emotional and visual experiences. Augmented reality can make an outstanding contribution as an innovative bridge technology.
PAPER.plus is the ideal AR platform for freischwimmer, as augmented reality functionality can be implemented without great technical effort and in a very short time.
ProcSet Media Solutions, as the developer of the PAPER.plus system, sees itself as a technology partner for advertising agencies, enabling them to concentrate fully on the creative part.