More and more companies have recognized the trend of the time and rely on our Augmented Reality App PAPER.plus to enrich their printed magazines and catalogues with digital additional information.
The real environment is supplemented with digital information with the help of a mobile device. A classic print medium is thus brought to new life and offers the reader an exciting discovery tour.
For example, Husqvarna, the Swedish manufacturer of power tools for forestry, gardening and landscaping, uses augmented reality as an innovative marketing tool in its Husqvarna Highlights Spring & Autumn 2019 brochures.
If a product marked with the PAPER.plus symbol is scanned with the PAPER.plus app, various buttons are displayed, via which one is guided to online product descriptions, the online shop, additional PDF documents or to further image galleries. The highlight: In addition, the printed images can be brought to life by videos that are displayed directly in the product image.
Splash magazine – trendsetting magazine for innovative bathroom ideas and the number one source of inspiration on the market – is also using our app in the new 2020 annual issue to bring selected content to life. If content marked with the PAPER.plus icon is scanned with the PAPER.plus app, digital links to product videos, picture galleries or 360° views are also provided.
In addition, sanibel – manufacturer of innovative and design-oriented bathroom equipment also offers its prospective customers many pages of additional digital content in the 2019/2020 catalogue, which can be accessed by scanning with the PAPER.plus app. Examples of this are 360° views of model bathrooms or product videos which are directly displayed on the scanned page. Under the motto “Which décor will move in with you?”, various bathroom décors can also be simulated in this way. This gives the interested party an elegant idea of the bathroom variants on offer.
An important basis for the decision for the PAPER.plus solution was the simple and intuitive way in which printed product descriptions can be uploaded to the back end and enriched with AR content. The concept behind the PAPER.plus system is to offer print manufacturers an intuitive production environment and thus avoid major project and training costs. Through standardization, it is possible to achieve with just a few clicks what is otherwise often only possible through the use of specialists within the framework of an AR project.
Part of the overall concept is also the option to customize the app’s user interface via so-called “themes”. This eliminates the need for special app branding. By selecting the respective provider in the generic PAPER.plus app, all control elements are displayed in the respective corporate identity.
The backend consists of a content management system and an editor, the so-called Composer. The system is operated in the cloud and can be accessed via any web browser immediately after activation of the subscribed account.
To experience the digital added value, download our free PAPER.plus app from the AppStore (IOS) or GoogleStore (Android). Look out for the PAPER.plus symbol and let yourself be carried away into the world of Augmented Reality.