Competition marketing is a popular way to win new customers and encourage existing customers to interact.
Competitions generate a lot of attention and are therefore a very popular solution to draw attention to products or events. Using an augmented reality solution like PAPER.plus opens up completely new possibilities.
By awarding bonus points when scanning a motif, you can motivate the user to scan further motifs in order to ultimately achieve a score that is associated with a chance of winning.
In order to achieve maximum flexibility, the PAPER.plus backend and the PAPER.plus app have been extended by the possibility of configuring such competitions and bonus campaigns in general. Selected motifs can be assigned a certain point value. In the app, the points are totaled with each scan and the current score is then displayed. Depending on the score, hints and optional buttons for winnings or lottery registrations are displayed.