The augmented reality solution PAPER.plus developed by ProcSet Media Solution GmbH was met with great interest at the DCX Digital Content Expo in Berlin from 10 to 12 October.
It emerged from many discussions that publishers see a great opportunity here to add value to print products while increasing the number of visitors to their online presence. Augmented reality is a very hot topic and has become present in many areas of application in the meantime. This results in highly promising upselling opportunities and the ability to enhance editorial articles with additional digital information.
Link to the official press release about the DCX Digital Content Expo 2017: